Frank Cooper is a Senior Managing Director and the Global Chief Marketing Officer of BlackRock, the world’s largest asset manager with more than $9 trillion of assets-under-management. Frank leads the company’s marketing across every region of the world, where his responsibilities include building BlackRock’s brand and reputation, leading data analytics & digital transformation, designing innovative content and experiences and developing enterprise-wide strategies for purpose-driven leadership.
Frank’s career spans multiple industries — from entertainment and consumer goods to media, technology and finance. He has worked as a senior executive at two of the world’s most iconic music labels: Motown and Def Jam. He served as the Chief Marketing Officer of PepsiCo Global Beverages, as well as the Chief Marketing and Chief Creative Officer of BuzzFeed. Across all of these experiences, Frank has distinguished himself as a business leader driving change and industry-wide transformation, by leveraging his deep understanding of business, culture and technology.
Frank has been lauded by Fast Company Magazine as one of the “100 Most Creative People in Business”; was a four-time recipient of Billboard Magazine’s “Power 100”; and recipient of AdColor’s coveted Legend award. He has been published in the Harvard Business Review and quoted across a wide range of business and cultural publications. He has appeared on network and cable television — including Oprah’s “100 Black Fathers” special that aired in the summer of 2020.