Niclas Kjellström-Matseke is a Swedish-South African business leader with a two-decade career as a marketing-oriented CEO, and international investor in Europe and Africa. He has a special focus on sustainable business, engaged in UN’s pioneering work with the Sustainable Development Goals (SDGs), as a Board Member of the SDSN (Sustainable Development Solutions Network).

Niclas was the CEO of Novamedia Nordics since its start 2005-­2015. Novamedia/The Postcode Lottery has under Niclas’ 10 years as CEO showed tremendous growth and became the industry’s most profitable company.

Niclas has also over a decade of experience investing for social impact, since Novamedia/The Postcode Lottery became the world’s third largest private donor, after the Bill & Melinda Gates Foundation and The Wellcome Trust, distributing approximately 11 billion USD. In 2016 Niclas relocated to South Africa to build a portfolio of investments in the real estate, environmental engineering and finance industries. He is Founding Partner of the New York-based company 17Asset Management.

Niclas has served on the boards of organizations such as

2013 Niclas received the Robert F. Kennedy Human Rights – The Ripple of Hope Award for his “dynamic and creative leadership” bringing together the business­, political and civic communities.

He was born in 1970 in Sweden and holds an MBA from the Stockholm School of Economics and Babson College, USA. He also holds a degree in Economics and Social Science from Uppsala University.